O & G: first welcome to this website. You are apt to receive lots of advice and architectural information that will vary but will likely have a common theme. Sort through the advice and pick from it what works for you. But my own first bit is to be critical of what you have, comparing it to original work, and GOOD contemporary work. If you have 'the eye' and are honest, you will see that there is way more wood, from the back of the lock to the muzzle, than you need or want.
So first check how much wood exists between the bottom of the rod hole in the lower forestock, to the bottom of the forestock. With the barrel out of the stock, drill a 1/16" hole through the web between the barrel channel and the hole. Then a thin wire can be inserted until it touches the bottom of the rod hole. Measure this length and compare it to the side of the stock to see how much wood remains under the rod hole. If there is more than 3/32", cut away the bottom of the stock from the entry pipe to behind the trigger. This will slim the stock in its vertical plane and make it much more graceful.
The top of the forestock where it meets the barrel should be a knife edge; rounded up to nothing, so that in conjunction with reducing the height of the forestock, you will get away from the slab-sided flatness that you currently have. You will be removing a fair amount of wood in this exercise and will have to re-inlet the trigger and the guard. You might want to check a few catalogues to see if you can find a nicer looking guard...one that doesn't attach with screws!
These stocks are made fast and furious, with as little hand work as possible in order to keep the selling price as low as possible. They use a system called 'slack-sanding' where a belt grinder is used to remove and smooth out the stock as fast as possible. This method leaves the lock mouldings way to chubby. So again, study examples that you admire and see if you can cut those mouldings to a much narrower and more pleasing shape. Avoid the rat-tailed file, at the rear end of the panels at least. A slight concave there is fine but it should not be a really tight radius.
That's enough for now. It would be easy to overwhelm you with too much helpful advice. Good luck and keep us in the loop.