I have use MANY store bought and home made finishes and they all have there place. Some people have better "luck" with one more than another which is why they make all those different types of finishes. TruOil works well and is easy to apply, Permalyn (spelling) does well, Chambers Oil Finish is very good as I said they all have their place. I "knock" the sheen off of the TruOil finish something like Graybeard but as follows;
On a bare wood TruOil finish only I thin down some TruOil with minerial spirits or turps 3 (thinner) to 1 (oil). I then saturate the stock MANY times until it will take no more - wait 10 min then wipe off excess and allow to dry 48 hours. I then LIGHTLY go over the stock with 4/0 steel wool and "tack rag" it down. Now I start applying the TruOil - little at a time blending each area together as I work the entire stock - set aside to dry for 24 hours - repeat 3 - 4 more times BUT remember to use SMALL amounts of TruOil when applying - you don't want to have ANY runs in the finish - let dry 48 hours. Now gather up a small felt block (Aprox 1/2" X 1" X 2") or some size you can handle easily, a small shallow container to hold some Chambers Oil Finish, and another small container to hold some rottenstone. Dip the felt into the Chambers Oil (do not saturate-just moisten) now touch the rottenstone and rub very lightly on your stock in a SMALL area about three times - wipe off the excess and look at the finish - observe how much the rottenstone has cut the finish - if it is still the same as it was as you started then touch the Chambers Oil and rub some more. You will find the right technique between the amount of oil/rottenstone/and rubbing to produce a nice smooth, shine free finish. Now that you got the stock completely rubbed down (and wiped clean) you will need to apply 3 more layers of the TruOil to protect the wood but now you will apply the TruOil in one layer at a time and rub it out with the oil/rottenstone/and rubbing process BUT you will use less rottenstone and more Chambers Oil and rub VERY LIGHTLY and check often so you don't cut through the layers to bare wood. I hope this helps some of you as you learn your own technique.