For a generic plains rifle, my general rule of thumb is to use the length of pull (buttplate to trigger), then reverse that measurement, from trigger to end of nose cap. This is just a ballpark measurement, so I adjust it for style from there. Some Hawkens I've seen have longer forearms than that measurement, and most English sporting arms are way shorter.
Number of keys is also a factor, but I have seen single keyed plains rifles with really long forearms, and double keyed guns with shorter forearms.
You might also consider where your supporting hand fits along the forearm (left hand for right handed shooters). Any wood extending past that point is kind of extra weight.
Just my personal thoughts. Bill