Having covered so much of why folks don't go to shoots (a big part of that thread hi-jacking was my fault, and I apologize), we should probably discuss reasons folks used to go to shoots. Maybe we can stir up some ideas that will bring folks back, and bring in new shooters.
I called up some folks from the club I started in, and some of the former match shooters I shoot with now, to try to get some ideas. My old club is gone, it sounded like it just sort of died off--as did a lot of the members that kept it going for so long. It sounds like keeping the club--and the matches--going was just too much work for those remaining. Without enough people running things, the quality of the matches declined and the number of shooters dropped off. It might be worthwhile for some smaller clubs to consider consolidating with other nearby smaller clubs, just so they have enough people to run a quality match. There needs to be enough people that the folks putting on the match can have some time off to have some fun of their own (or at least get some sleep).
We always shot to have fun, and except for the time we did the state shoot, we usually had about as many side-matches and fun matches as we did formal target shooting. Informal re-entry matches, often to help someone out with medical bills or whatever, weren't uncommon either. I suspect insurance companies today would choke over some of the matches we did, but there are still options (and besides, no one ever got hurt real badly . . . ). Given a choice, many folks would rather shoot silhouettes than bulls-eye targets. I don't think that has changed, and most clubs have someone who can cut out and weld together a set of reduced-distance targets. (I might even have some patterns if anyone needs them, buffalo for sure.)
Prizes were also discussed. The general consensus was that while grocery shoots are fine for local shoots or some matches, if you want to bring in shooters from a distance, you need "real" prizes. There just wasn't any agreement whether trophies or merchandise prizes were better. Trophies often seem to attract newbies in particular, but experienced shooters often seem to prefer merchandise or cash. One option might be a combination of trophies/plaques and merchandise/gift certificates.
One shoot was spoken highly of by everyone who knew about it. It was held from about '95-2002; invitation only, the entry fee was $50. Some of the matches were crazy (I have fond memories of the 200 yard cross-stick match). The prizes for each match were powder for first place, choice of flints or caps for second, and lead for third.
There were a lot of comments about traders' row or the lack thereof. It seems it is harder to pick up basic shooting supplies at shoots these days, and many gave that as another reason their attendance at matches has fallen off. It might be a good idea to arrange to have at least the bare minimum of supplies available, if not from a trader at the range (due to insurance restrictions etc) then from a local dealer.
Surprisingly (to me at least), I heard a lot of comments about bands playing Saturday night at the shoots. As many folks said they tried to go to a particular shoot because they liked the band or music as said they avoided it because of the music/band. (I thought I was the only one who avoided shoots for this reason.) If this is something your club does, it might be something to give some more consideration to and maybe discuss with folks who do or don't (but could) attend your shoots.
On distance, the consensus seemed to be that 100-150 miles was about all the farther they'd want to travel for a small shoot or one they'd not be staying overnight at. That hasn't changed a lot, even with gas prices being what they are.
Probably enough for now.