I've tried both on a curly maple board. Baking soda leaves a residue, which you then have to rinse off, while ammonia evaporates off cleanly. I liked the ammonia better, although I noticed the ammonia slightly shifts the color to the greenish side (very slightly, some may not even notice). Someone on the forum mentioned using a diluted lye solution, which they said shifts it slightly to the red. I haven't tried it yet though.