TruOil wears badly. I don't use it anymore either. I prefer Circa 1850 Tung Oil Finish.
The op though, likely needs to start with bare wood. Likely, the wood was not prep'd sufficiently, and so it will need scraping/sanding to remove fuzz, then re-stained, and finally, finish applied over many applications and rubbed out.
But a dose of BriWax allowed to dry well and buffed should give him the look he's after. If it's too shiny, handling will dull it back.