Maple? More coats. You may wan to thin the product. Count on at least 6 thin coats. Do not let it pool on the surface. Continue with thin coats until the pores are gone and the wood no longer absorbs finish. Lightly go over it with burgundy scotchbrite, or steel wool, between coats. Only knock off the buggars. If you go to deep the stain will get messed up. Once you have an even smooth finish, wax it for more shine. You can also rub it out with rotten stone and thinned linseed oil, then wax.
Thick glossy finish does not belong on a traditional ML.