A nice piece of wood will certainly help the sale of a gun if the gun is made by a great gunmaker. You can use a $1,000 piece of wood on a rifle and have it made by a lesser gunsmith and only have a $1,500 gun with pretty wood. I have seen so many rifles over the years with top notch engraving, relief carving, etc., but the basic foundations of gun design, stock building and inletting have been ignored. A great gunmaker can take a plain piece of maple and make a simple longrifle and have it sell for a huge sum of money by doing nothing more than great stock lines, great inletting and finishing. Let me say that I am a great proponent of beautiful wood, love it, but I am more vested in great gunsmithing.