I don't know what makes that tick, Dave. I wonder about it alot, as I'd like to get a nice chunk of change for my rifles, but who is Tom Curran, anyway?
I think in large part, the famous name builders get themselves published and photographed, go to high visibility events, in other words, build an image that gets put before the public eye. This takes a long time to develop, and much time and money invested. I think some luck plays a big part, too.
About luck: A lucky person is one who prepares himself to be ready when opportunity knocks.
Tom