With #9 or any of the other liquid type patch lubes, I use a small plastic dispenser bottle of the squeeze type and drip it onto the center of the patch just before loading. I usually use about seven drips, but the count is probably not all that important as long as it's not too much or too little.
In your previous efforts did you wipe the bore between shots? With most of the grease type lubes it is much easier to load in a freshly wiped bore.